The mediating role of attitude and environmental awareness in the influence of green advertising and eco-labels on green purchasing behaviors

The mediating role of attitude and environmental awareness in the influence of green advertising and eco-labels on green purchasing behaviors

Purpose – This study aims to identify whether green advertising and eco-labels influence the purchasing behaviors of organic products or whether the influence of such behaviors is presented through the mediating effect of the attitude and environmental awareness of millennials. Design/methodology/ap...

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Bibliographic Details
Main Authors:	Nelson Geovany Carrión-Bósquez, Oscar Ortiz-Regalado, Ivan Veas-González, Franklin Gerardo Naranjo-Armijo, Wilson Fernando Guerra-Regalado
Format:	Article
Language:	English
Published:	Emerald Publishing 2025-06-01
Series:	Spanish Journal of Marketing-ESIC
Subjects:	Green advertising Eco-labels Environmental attitudes Environmental awareness Green purchasing behavior Publicidad verde
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/SJME-08-2023-0217/full/pdf
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