CORPORATE SOCIAL RESPONSIBILITY AND BRAND EQUITY IN SOUTH AFRICA’S FMCG SECTOR
Amid increasing consumer consciousness and regulatory scrutiny, South African fast-moving consumer goods (FMCG) firms are under pressure to align profitability with social responsibility. Yet, the direct impact of Corporate Social Responsibility (CSR) investment intensity and Environmental, Social,...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Federal University Wukari
2025-06-01
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| Series: | International Studies Journal |
| Subjects: | |
| Online Access: | https://wissjournals.com.ng/index.php/wiss/article/view/677 |
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