Understanding environmental decision-making in forest restoration: the role of latent attitudes, attribute non-attendance, and choice behavior
IntroductionAs forests face growing threats from fires, pests, and disease, understanding public preferences for restoration policies has become increasingly urgent. This study addresses the need for more behaviorally realistic approaches in environmental valuation.MethodsA discrete choice experimen...
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| Format: | Article |
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Frontiers Media S.A.
2025-05-01
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| Series: | Frontiers in Behavioral Economics |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/frbhe.2025.1596416/full |
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| author | Chulhyun Jeon |
| author_facet | Chulhyun Jeon |
| author_sort | Chulhyun Jeon |
| collection | DOAJ |
| description | IntroductionAs forests face growing threats from fires, pests, and disease, understanding public preferences for restoration policies has become increasingly urgent. This study addresses the need for more behaviorally realistic approaches in environmental valuation.MethodsA discrete choice experiment was conducted in Korea to explore how individuals make environmental decisions. The study incorporates latent environmental attitudes, attribute non-attendance (ANA), and heterogeneous choice behavior using advanced econometric models, including the independent availability logit and latent class analysis.ResultsFindings reveal that respondents do not ignore entire attributes but selectively disregard specific attribute levels. Distinct behavioral classes were identified, ranging from deterministic to probabilistic decision types. Latent attitudes significantly influenced willingness to pay (WTP), with some groups showing reluctance to pay due to self-benefit orientation.DiscussionThese results highlight the importance of recognizing behavioral subgroups when designing restoration policies. Integrating behavioral insights into valuation enhances the relevance and acceptability of forest restoration programs. This research provides practical guidance for developing targeted, socially accepted environmental policies. |
| format | Article |
| id | doaj-art-593b6852eba342cc82eeb0986529e022 |
| institution | DOAJ |
| issn | 2813-5296 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Behavioral Economics |
| spelling | doaj-art-593b6852eba342cc82eeb0986529e0222025-08-20T03:07:28ZengFrontiers Media S.A.Frontiers in Behavioral Economics2813-52962025-05-01410.3389/frbhe.2025.15964161596416Understanding environmental decision-making in forest restoration: the role of latent attitudes, attribute non-attendance, and choice behaviorChulhyun JeonIntroductionAs forests face growing threats from fires, pests, and disease, understanding public preferences for restoration policies has become increasingly urgent. This study addresses the need for more behaviorally realistic approaches in environmental valuation.MethodsA discrete choice experiment was conducted in Korea to explore how individuals make environmental decisions. The study incorporates latent environmental attitudes, attribute non-attendance (ANA), and heterogeneous choice behavior using advanced econometric models, including the independent availability logit and latent class analysis.ResultsFindings reveal that respondents do not ignore entire attributes but selectively disregard specific attribute levels. Distinct behavioral classes were identified, ranging from deterministic to probabilistic decision types. Latent attitudes significantly influenced willingness to pay (WTP), with some groups showing reluctance to pay due to self-benefit orientation.DiscussionThese results highlight the importance of recognizing behavioral subgroups when designing restoration policies. Integrating behavioral insights into valuation enhances the relevance and acceptability of forest restoration programs. This research provides practical guidance for developing targeted, socially accepted environmental policies.https://www.frontiersin.org/articles/10.3389/frbhe.2025.1596416/fullenvironmental choice decision-makingattribute non-attendanceindependent availability logit modellatent class approachwillingness to pay |
| spellingShingle | Chulhyun Jeon Understanding environmental decision-making in forest restoration: the role of latent attitudes, attribute non-attendance, and choice behavior Frontiers in Behavioral Economics environmental choice decision-making attribute non-attendance independent availability logit model latent class approach willingness to pay |
| title | Understanding environmental decision-making in forest restoration: the role of latent attitudes, attribute non-attendance, and choice behavior |
| title_full | Understanding environmental decision-making in forest restoration: the role of latent attitudes, attribute non-attendance, and choice behavior |
| title_fullStr | Understanding environmental decision-making in forest restoration: the role of latent attitudes, attribute non-attendance, and choice behavior |
| title_full_unstemmed | Understanding environmental decision-making in forest restoration: the role of latent attitudes, attribute non-attendance, and choice behavior |
| title_short | Understanding environmental decision-making in forest restoration: the role of latent attitudes, attribute non-attendance, and choice behavior |
| title_sort | understanding environmental decision making in forest restoration the role of latent attitudes attribute non attendance and choice behavior |
| topic | environmental choice decision-making attribute non-attendance independent availability logit model latent class approach willingness to pay |
| url | https://www.frontiersin.org/articles/10.3389/frbhe.2025.1596416/full |
| work_keys_str_mv | AT chulhyunjeon understandingenvironmentaldecisionmakinginforestrestorationtheroleoflatentattitudesattributenonattendanceandchoicebehavior |