Packaging the product: A case study of verbal and non-verbal paratext in Chinese-English translation
This paper argues that publishers and editors make certain assumptions about the readership of books and manipulate the translation and the readers by exploiting the non-verbal and verbal layout and presentation of paratextual elements. The term 'paratranslation' is used to denote the vari...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
ZHAW
2013-07-01
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| Series: | JoSTrans: The Journal of Specialised Translation |
| Online Access: | https://www.jostrans.org/article/view/7563 |
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