Packaging the product: A case study of verbal and non-verbal paratext in Chinese-English translation
This paper argues that publishers and editors make certain assumptions about the readership of books and manipulate the translation and the readers by exploiting the non-verbal and verbal layout and presentation of paratextual elements. The term 'paratranslation' is used to denote the vari...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
ZHAW
2013-07-01
|
| Series: | JoSTrans: The Journal of Specialised Translation |
| Online Access: | https://www.jostrans.org/article/view/7563 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|