The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to the Next Normal

The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to the Next Normal

The purpose of this paper is to investigate the impact of the use of Artificial Intelligence in retail on buying and consumer behavior, better understanding how consumers perceive Artificial Intelligence on the path to the Next Normal. The consumer-technology partnership is confirming the reinven...

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Bibliographic Details
Main Authors: Theodor Purcărea, Valeriu Ioan-Franc, Ştefan-Alexandru Ionescu, Ioan Matei Purcărea
Format: Article
Language:English
Published: Editura ASE 2021-02-01
Series:Amfiteatru Economic
Subjects:
artificial intelligence
retail
buying and consumer behaviour
consumers’ perceptions of artificial intelligence
store of the future
next normal
Online Access:https://www.amfiteatrueconomic.ro/temp/Article_2976.pdf
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