Where you lead, I will follow: Developing a new measure for studying parasocial involvement with influencers
Parasocial involvement with influencers (PII) on social media has rapidly increased in recent years. Currently, little is known about the impact of this development, as psychometrically evaluated measurement instruments capturing nuances of PII are lacking. Building on theory and qualitative findin...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Masaryk University
2025-06-01
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| Series: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| Subjects: | |
| Online Access: | https://cyberpsychology.eu/article/view/38592 |
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