Signaling competence of agricultural businesses through social media presence to attract gen Z
The lack of interest for young generations in working in the agricultural sector has been threatening the sustainability of agriculture and food provision. One of the reasons is the low competence stereotype assigned by young people to agricultural jobs, as the job in this sector requires no specifi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Digital Business |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666954425000122 |
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