How will individual streaming platforms disrupt the entertainment and retail industries? Insights from Mukbang phenomenon
Purpose – Mukbang is a live-streaming format where hosts, often referred to as broadcast jockeys (BJs) or streamers, eat copious amounts of food while engaging with their audience through commentary and reactions. This unique cultural phenomenon has sparked curiosity and diverse reactions globally....
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2025-05-01
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| Series: | Digital Transformation and Society |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/DTS-07-2024-0117/full/pdf |
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