Enhancing customer happiness through green practices, engagement, brand experience and attachment in South Africa’s hotel sector: a mediation approach
Green hotels attract environmentally conscious customers who claim to find happiness in them. Environmentally conscious customers derive happiness from the idea that brands contribute immensely to the environment’s well-being. The study investigates the impact of hotel green practices on customer ha...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2482118 |
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