Effects of framing and knowledge on purchase intention of climate-friendly products—an experimental study on peat-free vs. peat-based potting soil
Abstract The negative sustainability impact of peat use in the horticultural sector has recently come into political focus. A bottom-up approach would be to convince consumers to buy peat alternatives. This is where this study comes in. We examined the reactions of consumers (n = 1113) to differentl...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-05-01
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| Series: | Agricultural and Food Economics |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40100-025-00358-6 |
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