Marketing in academic library

Marketing in academic library

Рассматриваются принципы маркетинга в информационно-библиотечной деятельности. Охарактеризовано восприятие ценности библиотечных услуг потребителями. Приведены примеры использования арсенала маркетинга в академической библиотеке....

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Bibliographic Details
Main Author:	D. M. Tsukerblatt
Format:	Article
Language:	Russian
Published:	Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library 2010-02-01
Series:	Библиосфера
Subjects:	маркетинг изучение потребителей библиотек конкурентные преимущества гпнтб со ран
Online Access:	https://www.bibliosphere.ru/jour/article/view/1347
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