Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption
Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt water-conservation practices. Part three of the series...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2015-09-01
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| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/132293 |
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| Summary: | Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt water-conservation practices. Part three of the series Encouraging Landscape Water-Conservation Behaviors and written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, and Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, June 2015.
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| ISSN: | 2576-0009 |