Key Concepts and Research Methods to Analyze TikTok Journalism
In this paper, we propose a mixed methodological approach to frame journalism research on the emerging platform TikTok. We define the parameters and objects of study that can be analyzed in the framework of TikTok journalism and adapt the most commonly used methods in social media research, designin...
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| Format: | Article |
| Language: | English |
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Sciendo
2023-12-01
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| Series: | Cultural Science |
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| Online Access: | https://doi.org/10.2478/csj-2023-0005 |
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| _version_ | 1849737753895370752 |
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| author | Vázquez-Herrero Jorge Negreira-Rey María-Cruz Klug Daniel |
| author_facet | Vázquez-Herrero Jorge Negreira-Rey María-Cruz Klug Daniel |
| author_sort | Vázquez-Herrero Jorge |
| collection | DOAJ |
| description | In this paper, we propose a mixed methodological approach to frame journalism research on the emerging platform TikTok. We define the parameters and objects of study that can be analyzed in the framework of TikTok journalism and adapt the most commonly used methods in social media research, designing qualitative and quantitative methods to build mixed methodologies that are necessary to address complex objects of study. We present a phased method for data collection, a multidimensional analysis of content and messages on TikTok, and the implementation of user studies, qualitative interviews and surveys. Finally, we propose a framework for the development of future lines of research in TikTok journalism, from the perspectives of content, audiences, technology and platform, and business and strategy. All this occurs at an early stage in which TikTok journalism is dealing with adaptation to trends, social media logic and journalism values. |
| format | Article |
| id | doaj-art-57f3c3d607904ca5bcd4a8d7397ecd9f |
| institution | DOAJ |
| issn | 1836-0416 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Cultural Science |
| spelling | doaj-art-57f3c3d607904ca5bcd4a8d7397ecd9f2025-08-20T03:06:50ZengSciendoCultural Science1836-04162023-12-01151426210.2478/csj-2023-0005Key Concepts and Research Methods to Analyze TikTok JournalismVázquez-Herrero Jorge0Negreira-Rey María-Cruz1Klug Daniel21Universidade de Santiago de Compostela, Spain2Universidade de Santiago de Compostela, Spain3Carnegie Mellon University, USAIn this paper, we propose a mixed methodological approach to frame journalism research on the emerging platform TikTok. We define the parameters and objects of study that can be analyzed in the framework of TikTok journalism and adapt the most commonly used methods in social media research, designing qualitative and quantitative methods to build mixed methodologies that are necessary to address complex objects of study. We present a phased method for data collection, a multidimensional analysis of content and messages on TikTok, and the implementation of user studies, qualitative interviews and surveys. Finally, we propose a framework for the development of future lines of research in TikTok journalism, from the perspectives of content, audiences, technology and platform, and business and strategy. All this occurs at an early stage in which TikTok journalism is dealing with adaptation to trends, social media logic and journalism values.https://doi.org/10.2478/csj-2023-0005tiktokjournalismresearch methodscontent analysisquantitative analysisuser studies |
| spellingShingle | Vázquez-Herrero Jorge Negreira-Rey María-Cruz Klug Daniel Key Concepts and Research Methods to Analyze TikTok Journalism Cultural Science tiktok journalism research methods content analysis quantitative analysis user studies |
| title | Key Concepts and Research Methods to Analyze TikTok Journalism |
| title_full | Key Concepts and Research Methods to Analyze TikTok Journalism |
| title_fullStr | Key Concepts and Research Methods to Analyze TikTok Journalism |
| title_full_unstemmed | Key Concepts and Research Methods to Analyze TikTok Journalism |
| title_short | Key Concepts and Research Methods to Analyze TikTok Journalism |
| title_sort | key concepts and research methods to analyze tiktok journalism |
| topic | tiktok journalism research methods content analysis quantitative analysis user studies |
| url | https://doi.org/10.2478/csj-2023-0005 |
| work_keys_str_mv | AT vazquezherrerojorge keyconceptsandresearchmethodstoanalyzetiktokjournalism AT negreirareymariacruz keyconceptsandresearchmethodstoanalyzetiktokjournalism AT klugdaniel keyconceptsandresearchmethodstoanalyzetiktokjournalism |