EMARKETING FOR WINE TOURISM

This research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six impor...

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Bibliographic Details
Main Authors: Mário Cravidão, Tânia Reigadinha
Format: Article
Language:English
Published: University of Huelva 2012-06-01
Series:Enlightening Tourism: A Pathmaking Journal
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Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/1300
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