THE IMPACT OF THE CULTURAL CONTEXT ON THE INTERPRETATION OF THE MEDIA MESSAGE. Foundational study
Abstract: The cultural context appears as a general theoretical framework upon which the interpretation and understanding of the media message are based. Through this context, the diversity of the conceptual and value structure it contains becomes evident. This context seems to be a dynamic process...
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| Format: | Article |
| Language: | English |
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Ziglôbitha
2025-03-01
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| Series: | Ziglôbitha |
| Online Access: | https://www.ziglobitha.org/wp-content/uploads/2025/03/19-Art.-HOUDA-AKKOUCHI-pp.281-298-ok.pdf |
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