Digital Technology Adoption Among Italian Farmers: An Extended Technology Acceptance Model Approach in the Horticultural Sector
The adoption of digital technologies in agriculture is essential for enhancing sustainability, productivity, and resource efficiency. This study investigates the factors influencing Italian horticultural farmers' adoption of innovative water-smart agricultural technologies using an extended Te...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2025-07-01
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| Series: | Bio-based and Applied Economics |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/bae/article/view/17364 |
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