PRINCIPAL COMPONENT ANALYSIS OFGENERATIONAL PREFERENCES REGARDING OVER-THE-TOP SERVICES – A HUNGARIAN CASE STUDY
The rise of video streaming services has not only increased the popularity of the platforms available, but has also changed the way households consume content, displacing the options offered by traditional television. The orientation was to apply a specific interdisciplinary scientific approach, co...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Banja Luka, Faculty of Economics
2023-12-01
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| Series: | Acta Economica |
| Subjects: | |
| Online Access: | https://www.ae.ef.unibl.org/index.php/ae/article/view/461 |
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