Memahami Komunikasi Pemasaran Politik
This article explores political marketing communication as a means of political communication using concept and marketing communication techniques to buy political product. According to the goals (such as position, title, and wealth), what considered as political communication products in its broade...
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Bandung
2008-06-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1141 |
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| _version_ | 1849767534523318272 |
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| author | Ibnu Hamad |
| author_facet | Ibnu Hamad |
| author_sort | Ibnu Hamad |
| collection | DOAJ |
| description | This article explores political marketing communication as a means of political communication using concept and marketing communication techniques to buy political product. According to the goals (such as position, title, and wealth), what considered as political communication products in its broadest terms are leadership, institution, membership, policy, and political activities. Principles, methods, and stages of political communication must be attended seriously so that the product being sold would be embraced by political audience. |
| format | Article |
| id | doaj-art-578b6faaeecf47a0954f43384fd19a6d |
| institution | DOAJ |
| issn | 1411-5883 |
| language | English |
| publishDate | 2008-06-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj-art-578b6faaeecf47a0954f43384fd19a6d2025-08-20T03:04:10ZengUniversitas Islam BandungMediaTor1411-58832008-06-0191147162912Memahami Komunikasi Pemasaran PolitikIbnu Hamad0Universitas Indonesia, Departemen Komunikasi, FISIP Universitas IndonesiaThis article explores political marketing communication as a means of political communication using concept and marketing communication techniques to buy political product. According to the goals (such as position, title, and wealth), what considered as political communication products in its broadest terms are leadership, institution, membership, policy, and political activities. Principles, methods, and stages of political communication must be attended seriously so that the product being sold would be embraced by political audience.http://ejournal.unisba.ac.id/index.php/mediator/article/view/1141komunikasi pemasaran, komunikasi politik, produk politik |
| spellingShingle | Ibnu Hamad Memahami Komunikasi Pemasaran Politik MediaTor komunikasi pemasaran, komunikasi politik, produk politik |
| title | Memahami Komunikasi Pemasaran Politik |
| title_full | Memahami Komunikasi Pemasaran Politik |
| title_fullStr | Memahami Komunikasi Pemasaran Politik |
| title_full_unstemmed | Memahami Komunikasi Pemasaran Politik |
| title_short | Memahami Komunikasi Pemasaran Politik |
| title_sort | memahami komunikasi pemasaran politik |
| topic | komunikasi pemasaran, komunikasi politik, produk politik |
| url | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1141 |
| work_keys_str_mv | AT ibnuhamad memahamikomunikasipemasaranpolitik |