Gender Differences in Audience Engagement and Interpretation of Global Media Content
This study investigates the relationship between gender and global media consumption habits, platform preferences, and engagement types. Prior research suggests that gender significantly influences media preferences, with men being traditionally engaged with news, action-oriented content, and compet...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-06-01
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| Series: | Journalism and Media |
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| Online Access: | https://www.mdpi.com/2673-5172/6/2/91 |
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| _version_ | 1850167379907051520 |
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| author | Anna Maria Kontolatou |
| author_facet | Anna Maria Kontolatou |
| author_sort | Anna Maria Kontolatou |
| collection | DOAJ |
| description | This study investigates the relationship between gender and global media consumption habits, platform preferences, and engagement types. Prior research suggests that gender significantly influences media preferences, with men being traditionally engaged with news, action-oriented content, and competitive media, and women with entertainment, lifestyle, and social media-driven content. The current primary quantitative research is based on a questionnaire that was distributed online and answered by 292 respondents, equally distributed between men and women. The research findings showed that men are more likely to consume news, video games, and discussion-based media. On the other hand, women showed higher engagement with entertainment content, music, and listening-based media. Pearson’s correlation analysis, conducted using SPSS (v23), further confirmed these gendered preferences. Despite the persistence of traditional gendered media patterns, this research also identified the areas in which digital platforms seem to facilitate more balanced engagement across the two genders. |
| format | Article |
| id | doaj-art-576f7a50eecb47b3bf75123cbdff38e2 |
| institution | OA Journals |
| issn | 2673-5172 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journalism and Media |
| spelling | doaj-art-576f7a50eecb47b3bf75123cbdff38e22025-08-20T02:21:13ZengMDPI AGJournalism and Media2673-51722025-06-01629110.3390/journalmedia6020091Gender Differences in Audience Engagement and Interpretation of Global Media ContentAnna Maria Kontolatou0Department of Communication, Media and Culture, Panteion University, 17671 Athens, GreeceThis study investigates the relationship between gender and global media consumption habits, platform preferences, and engagement types. Prior research suggests that gender significantly influences media preferences, with men being traditionally engaged with news, action-oriented content, and competitive media, and women with entertainment, lifestyle, and social media-driven content. The current primary quantitative research is based on a questionnaire that was distributed online and answered by 292 respondents, equally distributed between men and women. The research findings showed that men are more likely to consume news, video games, and discussion-based media. On the other hand, women showed higher engagement with entertainment content, music, and listening-based media. Pearson’s correlation analysis, conducted using SPSS (v23), further confirmed these gendered preferences. Despite the persistence of traditional gendered media patterns, this research also identified the areas in which digital platforms seem to facilitate more balanced engagement across the two genders.https://www.mdpi.com/2673-5172/6/2/91audience engagementglobal media contentmedia consumption |
| spellingShingle | Anna Maria Kontolatou Gender Differences in Audience Engagement and Interpretation of Global Media Content Journalism and Media audience engagement global media content media consumption |
| title | Gender Differences in Audience Engagement and Interpretation of Global Media Content |
| title_full | Gender Differences in Audience Engagement and Interpretation of Global Media Content |
| title_fullStr | Gender Differences in Audience Engagement and Interpretation of Global Media Content |
| title_full_unstemmed | Gender Differences in Audience Engagement and Interpretation of Global Media Content |
| title_short | Gender Differences in Audience Engagement and Interpretation of Global Media Content |
| title_sort | gender differences in audience engagement and interpretation of global media content |
| topic | audience engagement global media content media consumption |
| url | https://www.mdpi.com/2673-5172/6/2/91 |
| work_keys_str_mv | AT annamariakontolatou genderdifferencesinaudienceengagementandinterpretationofglobalmediacontent |