A survey on factors influencing city branding
Nowadays, the issue of “globalization” is entering to all areas in the world. In addition to products and companies, cities and countries also have the opportunity to see themselves as important actors in international arena. Places define their positions in different fields like business, leisure a...
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| Format: | Article |
| Language: | English |
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Growing Science
2014-10-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/msl_2014_273.pdf |
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| _version_ | 1850225170397003776 |
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| author | Seyed Mohsen Mahmoudzadeh Mahmoud Samiei Nasr Mostafa Hashemi |
| author_facet | Seyed Mohsen Mahmoudzadeh Mahmoud Samiei Nasr Mostafa Hashemi |
| author_sort | Seyed Mohsen Mahmoudzadeh |
| collection | DOAJ |
| description | Nowadays, the issue of “globalization” is entering to all areas in the world. In addition to products and companies, cities and countries also have the opportunity to see themselves as important actors in international arena. Places define their positions in different fields like business, leisure and recreation, educational opportunities, living, etc. This paper presents an empirical study to introduce city branding as one of the solutions to join globalization process. The method of this research is based on the “descriptive-analytic” and utilize the available literature and experts’ opinions to prioritize the influencing factors of city branding. We use Delphi consensus methods and technique of analytical hierarchy process to evaluate the factors. Finally, the results of the study indicate that security, transportation and mental creativity are the weakest fields and business and shopping facilities are strong fields of city branding in metropolitan of Tehran. |
| format | Article |
| id | doaj-art-576a44dc7f404dfd9bfdb4cd77c4f6c2 |
| institution | OA Journals |
| issn | 1923-2934 1923-9343 |
| language | English |
| publishDate | 2014-10-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj-art-576a44dc7f404dfd9bfdb4cd77c4f6c22025-08-20T02:05:27ZengGrowing ScienceManagement Science Letters1923-29341923-93432014-10-014102325232810.5267/j.msl.2014.9.001A survey on factors influencing city brandingSeyed Mohsen MahmoudzadehMahmoud Samiei Nasr Mostafa Hashemi Nowadays, the issue of “globalization” is entering to all areas in the world. In addition to products and companies, cities and countries also have the opportunity to see themselves as important actors in international arena. Places define their positions in different fields like business, leisure and recreation, educational opportunities, living, etc. This paper presents an empirical study to introduce city branding as one of the solutions to join globalization process. The method of this research is based on the “descriptive-analytic” and utilize the available literature and experts’ opinions to prioritize the influencing factors of city branding. We use Delphi consensus methods and technique of analytical hierarchy process to evaluate the factors. Finally, the results of the study indicate that security, transportation and mental creativity are the weakest fields and business and shopping facilities are strong fields of city branding in metropolitan of Tehran.http://www.growingscience.com/msl/msl_2014_273.pdfCity brandingAHPCity development |
| spellingShingle | Seyed Mohsen Mahmoudzadeh Mahmoud Samiei Nasr Mostafa Hashemi A survey on factors influencing city branding Management Science Letters City branding AHP City development |
| title | A survey on factors influencing city branding |
| title_full | A survey on factors influencing city branding |
| title_fullStr | A survey on factors influencing city branding |
| title_full_unstemmed | A survey on factors influencing city branding |
| title_short | A survey on factors influencing city branding |
| title_sort | survey on factors influencing city branding |
| topic | City branding AHP City development |
| url | http://www.growingscience.com/msl/msl_2014_273.pdf |
| work_keys_str_mv | AT seyedmohsenmahmoudzadeh asurveyonfactorsinfluencingcitybranding AT mahmoudsamieinasr asurveyonfactorsinfluencingcitybranding AT mostafahashemi asurveyonfactorsinfluencingcitybranding AT seyedmohsenmahmoudzadeh surveyonfactorsinfluencingcitybranding AT mahmoudsamieinasr surveyonfactorsinfluencingcitybranding AT mostafahashemi surveyonfactorsinfluencingcitybranding |