Artificial Intelligence-Driven Recommendations and Functional Food Purchases: Understanding Consumer Decision-Making

Artificial Intelligence-Driven Recommendations and Functional Food Purchases: Understanding Consumer Decision-Making

Amid rapid advancements in artificial intelligence (AI), personalized recommendation systems have become a key factor shaping consumer decision-making in functional food purchases. However, the influence of AI recommendation characteristics on purchase intention, particularly the underlying mediatin...

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Bibliographic Details
Main Authors: Wenxin Wang, Zhiguang Chen, Jiwei Kuang
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Foods
Subjects:
AI-driven recommendations
functional foods
purchase intention
AI recommendation personalization
AI recommendation transparency
consumer behavior
Online Access:https://www.mdpi.com/2304-8158/14/6/976
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