ORGANIC FOOD POSITIONING: HOW DO COMPANIES WANT THEIR BRAND TO BE PERCEIVED BY CONSUMERS?
The intensification of consumers' concerns for personal health protection has conducted, among other things, to a change in purchasing behavior toward organic food. However, emerging markets are still characterized by low levels of organic food consumption. Therefore, companies present on this...
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2023-05-01
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| Series: | Management & Marketing |
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