COMPONENT OF MARKETING IN AUTHENTIC ROMANIAN RURAL TOURISM
The article addresses the importance of marketing in authentic rural Romanian tourism, highlighting the close connection between local traditions and fundamental principles of tourism marketing. The article emphasizes the importance of providing authentic and quality experiences in traditional Roman...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2024-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.24_1/Art35.pdf |
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| _version_ | 1850100042790076416 |
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| author | Carina Andreia DOBRE Maria STOIAN Adelaida Cristina HONTUS Irina Adriana CHIURCIU Elena SOARE |
| author_facet | Carina Andreia DOBRE Maria STOIAN Adelaida Cristina HONTUS Irina Adriana CHIURCIU Elena SOARE |
| author_sort | Carina Andreia DOBRE |
| collection | DOAJ |
| description | The article addresses the importance of marketing in authentic rural Romanian tourism, highlighting the close connection between local traditions and fundamental principles of tourism marketing. The article emphasizes the importance of providing authentic and quality experiences in traditional Romanian households, paying attention to details such as architecture, interior design, gastronomy, traditions, and local customs. To attract tourists to these authentic places, various promotional channels are employed, including specialized websites, social media, local partnerships, and themed events.The role of modern technology is highlighted in facilitating the tourist experience and collecting feedback, contributing to the continuous improvement of services and their promotion. Additionally, the article underscores the importance of active involvement of locals in the development and promotion of rural tourism, which can lead to the creation of authentic tourist products and sustainable community development. In conclusion, the essential role of marketing in promoting and developing authentic rural tourism is emphasized, with its positive impact on raising awareness of the concept of authenticity in rural areas, attracting tourists, strengthening brand image, and fostering economic growth in rural communities. Through a well-conceived and implemented marketing strategy, the resources and tourism potential of rural areas are leveraged, offering tourists authentic and memorable experiences. |
| format | Article |
| id | doaj-art-57508202305e4bd8b97f7ccd5f5f8ddd |
| institution | DOAJ |
| issn | 2284-7995 2285-3952 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | University of Agricultural Sciences and Veterinary Medicine, Bucharest |
| record_format | Article |
| series | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| spelling | doaj-art-57508202305e4bd8b97f7ccd5f5f8ddd2025-08-20T02:40:23ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522024-01-01241335340415COMPONENT OF MARKETING IN AUTHENTIC ROMANIAN RURAL TOURISMCarina Andreia DOBREMaria STOIANAdelaida Cristina HONTUSIrina Adriana CHIURCIUElena SOAREThe article addresses the importance of marketing in authentic rural Romanian tourism, highlighting the close connection between local traditions and fundamental principles of tourism marketing. The article emphasizes the importance of providing authentic and quality experiences in traditional Romanian households, paying attention to details such as architecture, interior design, gastronomy, traditions, and local customs. To attract tourists to these authentic places, various promotional channels are employed, including specialized websites, social media, local partnerships, and themed events.The role of modern technology is highlighted in facilitating the tourist experience and collecting feedback, contributing to the continuous improvement of services and their promotion. Additionally, the article underscores the importance of active involvement of locals in the development and promotion of rural tourism, which can lead to the creation of authentic tourist products and sustainable community development. In conclusion, the essential role of marketing in promoting and developing authentic rural tourism is emphasized, with its positive impact on raising awareness of the concept of authenticity in rural areas, attracting tourists, strengthening brand image, and fostering economic growth in rural communities. Through a well-conceived and implemented marketing strategy, the resources and tourism potential of rural areas are leveraged, offering tourists authentic and memorable experiences.https://managementjournal.usamv.ro/pdf/vol.24_1/Art35.pdf |
| spellingShingle | Carina Andreia DOBRE Maria STOIAN Adelaida Cristina HONTUS Irina Adriana CHIURCIU Elena SOARE COMPONENT OF MARKETING IN AUTHENTIC ROMANIAN RURAL TOURISM Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| title | COMPONENT OF MARKETING IN AUTHENTIC ROMANIAN RURAL TOURISM |
| title_full | COMPONENT OF MARKETING IN AUTHENTIC ROMANIAN RURAL TOURISM |
| title_fullStr | COMPONENT OF MARKETING IN AUTHENTIC ROMANIAN RURAL TOURISM |
| title_full_unstemmed | COMPONENT OF MARKETING IN AUTHENTIC ROMANIAN RURAL TOURISM |
| title_short | COMPONENT OF MARKETING IN AUTHENTIC ROMANIAN RURAL TOURISM |
| title_sort | component of marketing in authentic romanian rural tourism |
| url | https://managementjournal.usamv.ro/pdf/vol.24_1/Art35.pdf |
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