Developing soft skills of Gen Z accountants in the open innovation era: The roles of absorptive capability and self-learning capability

This study examines the impact of absorptive capability and self-learning capability on the development of soft skills among generation Z accountants in Thailand within the open innovation era. Using a quantitative approach, data were collected from 510 accountants with at least one year of work exp...

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Main Authors: Pattama Buayai, Jintanee Ru-Zhue, Prasit Rungruang, Berto Usman, Somnuk Aujirapongpan
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853125000605
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author Pattama Buayai
Jintanee Ru-Zhue
Prasit Rungruang
Berto Usman
Somnuk Aujirapongpan
author_facet Pattama Buayai
Jintanee Ru-Zhue
Prasit Rungruang
Berto Usman
Somnuk Aujirapongpan
author_sort Pattama Buayai
collection DOAJ
description This study examines the impact of absorptive capability and self-learning capability on the development of soft skills among generation Z accountants in Thailand within the open innovation era. Using a quantitative approach, data were collected from 510 accountants with at least one year of work experience across various regions. The findings confirm that absorptive capability significantly enhances both self-learning capability and soft skills, with self-learning capability also playing a key mediating role in this relationship. Notably, capability and skill levels vary across regions, experience levels, and organizational types, with accountants in urban and corporate settings demonstrating stronger competencies. These results emphasize the need for revised accounting curricula and targeted educational activities to strengthen absorptive and self-learning capabilities while addressing regional disparities in skill development. The findings have important implications for accounting education and professional training, specifically: (1) integrating experiential learning methods that enhance knowledge absorption, (2) incorporating self-directed learning components that foster continuous skill development, (3) designing region-specific training programs to address geographical competency gaps, and (4) developing digital literacy frameworks that prepare new-generation accountants to navigate the technological challenges of the open innovation era.The findings have important implications for accounting education and professional training, ensuring that new-generation accountants are well-equipped to navigate the challenges of the open innovation era.
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spelling doaj-art-574e93b3ef2b4efea6b13990c50ee67f2025-08-20T01:51:08ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312025-06-0111210052510.1016/j.joitmc.2025.100525Developing soft skills of Gen Z accountants in the open innovation era: The roles of absorptive capability and self-learning capabilityPattama Buayai0Jintanee Ru-Zhue1Prasit Rungruang2Berto Usman3Somnuk Aujirapongpan4School of Accountancy and Finance, Walailak University, ThailandSchool of Accountancy and Finance, Walailak University, ThailandFaculty of Management Sciences, Songkhla Rajabhat University, ThailandFaculty of Economics and Business, University of Bengkulu, IndonesiaFaculty of Management Science, Silpakorn University, Thailand; Corresponding author.This study examines the impact of absorptive capability and self-learning capability on the development of soft skills among generation Z accountants in Thailand within the open innovation era. Using a quantitative approach, data were collected from 510 accountants with at least one year of work experience across various regions. The findings confirm that absorptive capability significantly enhances both self-learning capability and soft skills, with self-learning capability also playing a key mediating role in this relationship. Notably, capability and skill levels vary across regions, experience levels, and organizational types, with accountants in urban and corporate settings demonstrating stronger competencies. These results emphasize the need for revised accounting curricula and targeted educational activities to strengthen absorptive and self-learning capabilities while addressing regional disparities in skill development. The findings have important implications for accounting education and professional training, specifically: (1) integrating experiential learning methods that enhance knowledge absorption, (2) incorporating self-directed learning components that foster continuous skill development, (3) designing region-specific training programs to address geographical competency gaps, and (4) developing digital literacy frameworks that prepare new-generation accountants to navigate the technological challenges of the open innovation era.The findings have important implications for accounting education and professional training, ensuring that new-generation accountants are well-equipped to navigate the challenges of the open innovation era.http://www.sciencedirect.com/science/article/pii/S2199853125000605Absorptive capabilitySelf-learning capabilitySoft skillsThai generation Z accountantsOpen innovation era
spellingShingle Pattama Buayai
Jintanee Ru-Zhue
Prasit Rungruang
Berto Usman
Somnuk Aujirapongpan
Developing soft skills of Gen Z accountants in the open innovation era: The roles of absorptive capability and self-learning capability
Journal of Open Innovation: Technology, Market and Complexity
Absorptive capability
Self-learning capability
Soft skills
Thai generation Z accountants
Open innovation era
title Developing soft skills of Gen Z accountants in the open innovation era: The roles of absorptive capability and self-learning capability
title_full Developing soft skills of Gen Z accountants in the open innovation era: The roles of absorptive capability and self-learning capability
title_fullStr Developing soft skills of Gen Z accountants in the open innovation era: The roles of absorptive capability and self-learning capability
title_full_unstemmed Developing soft skills of Gen Z accountants in the open innovation era: The roles of absorptive capability and self-learning capability
title_short Developing soft skills of Gen Z accountants in the open innovation era: The roles of absorptive capability and self-learning capability
title_sort developing soft skills of gen z accountants in the open innovation era the roles of absorptive capability and self learning capability
topic Absorptive capability
Self-learning capability
Soft skills
Thai generation Z accountants
Open innovation era
url http://www.sciencedirect.com/science/article/pii/S2199853125000605
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