Évolution de la place du livre dans le circuit transmédiatique du media mix japonais : le cas Dragon Ball
Strategy for maximizing media exposure, the media mix allows one fiction to be present in different media while maintaining high profitability. Over the last three decades it has evolved by moving the book from the center to the periphery of the transmedia circuit. The stories are not linked by a hi...
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| Format: | Article |
| Language: | fra |
| Published: |
Pléiade (EA 7338)
2017-05-01
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| Series: | Itinéraires |
| Subjects: | |
| Online Access: | https://journals.openedition.org/itineraires/3429 |
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