Évolution de la place du livre dans le circuit transmédiatique du media mix japonais : le cas Dragon Ball
Strategy for maximizing media exposure, the media mix allows one fiction to be present in different media while maintaining high profitability. Over the last three decades it has evolved by moving the book from the center to the periphery of the transmedia circuit. The stories are not linked by a hi...
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| Format: | Article |
| Language: | fra |
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Pléiade (EA 7338)
2017-05-01
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| Series: | Itinéraires |
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| Online Access: | https://journals.openedition.org/itineraires/3429 |
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| _version_ | 1850150593676443648 |
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| author | Bounthavy Suvilay |
| author_facet | Bounthavy Suvilay |
| author_sort | Bounthavy Suvilay |
| collection | DOAJ |
| description | Strategy for maximizing media exposure, the media mix allows one fiction to be present in different media while maintaining high profitability. Over the last three decades it has evolved by moving the book from the center to the periphery of the transmedia circuit. The stories are not linked by a hierarchy between a source and its derivatives. They form a network in which each narration interacts with the others: transfictional interpolations, conterfictional variants and metaleptic continuation bind different formats (paper, audiovisual, video game). In these diegetic universes which are divergent and parallel, books are both central (origin of the fictional world) and accessory (adaptation of anime, novelization). By its longevity, variety of transmedia variations and its popular success, the Dragon Ball license (1984-2016) illustrates the evolution of the Japanese media ecosystem and its analysis could contribute to understand how others fictional universes operate (Naruto, One Piece). |
| format | Article |
| id | doaj-art-570466f168c242ccbd170edc699bfd66 |
| institution | OA Journals |
| issn | 2427-920X |
| language | fra |
| publishDate | 2017-05-01 |
| publisher | Pléiade (EA 7338) |
| record_format | Article |
| series | Itinéraires |
| spelling | doaj-art-570466f168c242ccbd170edc699bfd662025-08-20T02:26:31ZfraPléiade (EA 7338)Itinéraires2427-920X2017-05-012016210.4000/itineraires.3429Évolution de la place du livre dans le circuit transmédiatique du media mix japonais : le cas Dragon BallBounthavy SuvilayStrategy for maximizing media exposure, the media mix allows one fiction to be present in different media while maintaining high profitability. Over the last three decades it has evolved by moving the book from the center to the periphery of the transmedia circuit. The stories are not linked by a hierarchy between a source and its derivatives. They form a network in which each narration interacts with the others: transfictional interpolations, conterfictional variants and metaleptic continuation bind different formats (paper, audiovisual, video game). In these diegetic universes which are divergent and parallel, books are both central (origin of the fictional world) and accessory (adaptation of anime, novelization). By its longevity, variety of transmedia variations and its popular success, the Dragon Ball license (1984-2016) illustrates the evolution of the Japanese media ecosystem and its analysis could contribute to understand how others fictional universes operate (Naruto, One Piece).https://journals.openedition.org/itineraires/3429Japanfictionmangamedia mixtransmédialitéanime |
| spellingShingle | Bounthavy Suvilay Évolution de la place du livre dans le circuit transmédiatique du media mix japonais : le cas Dragon Ball Itinéraires Japan fiction manga media mix transmédialité anime |
| title | Évolution de la place du livre dans le circuit transmédiatique du media mix japonais : le cas Dragon Ball |
| title_full | Évolution de la place du livre dans le circuit transmédiatique du media mix japonais : le cas Dragon Ball |
| title_fullStr | Évolution de la place du livre dans le circuit transmédiatique du media mix japonais : le cas Dragon Ball |
| title_full_unstemmed | Évolution de la place du livre dans le circuit transmédiatique du media mix japonais : le cas Dragon Ball |
| title_short | Évolution de la place du livre dans le circuit transmédiatique du media mix japonais : le cas Dragon Ball |
| title_sort | evolution de la place du livre dans le circuit transmediatique du media mix japonais le cas dragon ball |
| topic | Japan fiction manga media mix transmédialité anime |
| url | https://journals.openedition.org/itineraires/3429 |
| work_keys_str_mv | AT bounthavysuvilay evolutiondelaplacedulivredanslecircuittransmediatiquedumediamixjaponaislecasdragonball |