Visual Emotive Meaning in Conservation Advocacy: An Analysis of WWF’s Public Service Announcements
World Wildlife Fund (WWF) has developed a diverse range of emotionally-charged print Public Service Announcements (PSAs) to draw the public’s attention to wildlife conservation. These PSAs contain images of powerful visual effects, which can resonate with people’s emotions, and thereafter influence...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-02-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251318416 |
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