A questionnaire-based study of the effect of driving style on the acceptance of active driving guidance

Abstract Active driving guidance functions are becoming increasingly prevalent in vehicles. In order to understand the demand characteristics, risk–benefit concerns and value judgments of different styles of drivers on active driving guidance, this paper focuses on the influence of driving style on...

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Main Authors: Wang Xiang, Yi Qiu, Lu Xing, Yanjie He
Format: Article
Language:English
Published: Nature Portfolio 2025-06-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-025-03352-6
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author Wang Xiang
Yi Qiu
Lu Xing
Yanjie He
author_facet Wang Xiang
Yi Qiu
Lu Xing
Yanjie He
author_sort Wang Xiang
collection DOAJ
description Abstract Active driving guidance functions are becoming increasingly prevalent in vehicles. In order to understand the demand characteristics, risk–benefit concerns and value judgments of different styles of drivers on active driving guidance, this paper focuses on the influence of driving style on the acceptance of active driving guidance. Based on the online questionnaire data, we use the extended model of technology acceptance and the concept of trust heuristic as the basic theory, divide the dimensions of driving styles, introduce the variables to measure acceptance, and construct a “driving style-active driving guidance acceptance” mental model by applying structural equation modeling (SEM).This model was constructed using SEM to clarify the association between different driving styles and the degree of acceptance of active driving guidance. The results showed that adventurous and angry drivers were significantly less receptive to active driving incentives; conservative drivers were significantly more receptive to active driving incentives; distracted drivers were more considerate of the conditions and popularity of active driving incentives; and anxious drivers were more sensitive to the perceived risk of active driving incentives and were less receptive to active driving incentives. The results of the study provide a basis for the development and promotion of new intelligent driving technologies such as active driving guidance.
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spelling doaj-art-56b76f1d916341f5a6aa9acd64e1a9ac2025-08-20T02:05:46ZengNature PortfolioScientific Reports2045-23222025-06-0115111410.1038/s41598-025-03352-6A questionnaire-based study of the effect of driving style on the acceptance of active driving guidanceWang Xiang0Yi Qiu1Lu Xing2Yanjie He3Hunan Key Laboratory of Smart Roadway and Cooperative Vehicle-Infrastructure Systems, Changsha University of Science and TechnologyHunan Key Laboratory of Smart Roadway and Cooperative Vehicle-Infrastructure Systems, Changsha University of Science and TechnologySchool of Automation, Central South UniversityIntelligent Transportation Systems Research Center, Wuhan University of TechnologyAbstract Active driving guidance functions are becoming increasingly prevalent in vehicles. In order to understand the demand characteristics, risk–benefit concerns and value judgments of different styles of drivers on active driving guidance, this paper focuses on the influence of driving style on the acceptance of active driving guidance. Based on the online questionnaire data, we use the extended model of technology acceptance and the concept of trust heuristic as the basic theory, divide the dimensions of driving styles, introduce the variables to measure acceptance, and construct a “driving style-active driving guidance acceptance” mental model by applying structural equation modeling (SEM).This model was constructed using SEM to clarify the association between different driving styles and the degree of acceptance of active driving guidance. The results showed that adventurous and angry drivers were significantly less receptive to active driving incentives; conservative drivers were significantly more receptive to active driving incentives; distracted drivers were more considerate of the conditions and popularity of active driving incentives; and anxious drivers were more sensitive to the perceived risk of active driving incentives and were less receptive to active driving incentives. The results of the study provide a basis for the development and promotion of new intelligent driving technologies such as active driving guidance.https://doi.org/10.1038/s41598-025-03352-6Active driving guidanceDriving styleStructural equation modelingTechnology acceptanceTraffic light countdown
spellingShingle Wang Xiang
Yi Qiu
Lu Xing
Yanjie He
A questionnaire-based study of the effect of driving style on the acceptance of active driving guidance
Scientific Reports
Active driving guidance
Driving style
Structural equation modeling
Technology acceptance
Traffic light countdown
title A questionnaire-based study of the effect of driving style on the acceptance of active driving guidance
title_full A questionnaire-based study of the effect of driving style on the acceptance of active driving guidance
title_fullStr A questionnaire-based study of the effect of driving style on the acceptance of active driving guidance
title_full_unstemmed A questionnaire-based study of the effect of driving style on the acceptance of active driving guidance
title_short A questionnaire-based study of the effect of driving style on the acceptance of active driving guidance
title_sort questionnaire based study of the effect of driving style on the acceptance of active driving guidance
topic Active driving guidance
Driving style
Structural equation modeling
Technology acceptance
Traffic light countdown
url https://doi.org/10.1038/s41598-025-03352-6
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