POTENTIAL ASSOCIATION OF PRIVATE UNIVERSITY BRANDING EFFOTS WITH PERCEPTIONS AND ATTITUDES OF PROSPECTIVE STUDENTS: A STUDY IN SRI LANKA
Branding is a key factor that is receiving attention by the private universities in marketing their educational products. It is evident that the perceptions and attitudes of the prospective students could play a vital role in attracting them by these institutions.This study focuses on the prospectiv...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2016-11-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2016_02/2.pdf |
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