Pricing, Advertising, and Service Decisions in a Manufacturer-Retailer Supply Chain with Nash, Stackelberg-Retailer, and Cooperative Games
This paper examines the simultaneous decisions regarding advertising, pricing, and service to supply chain coordination involving one manufacturer and one retailer. Demand is impacted by these decisions, with service playing a crucial role in enhancing customer loyalty and boosting sales. The study...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Iran University of Science & Technology
2024-12-01
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| Series: | International Journal of Industrial Engineering and Production Research |
| Subjects: | |
| Online Access: | http://ijiepr.iust.ac.ir/article-1-2108-en.pdf |
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