Driving Customer Loyalty through Customer Satisfaction in Online Shopping: The Role of Brand Image, Price, Trust and Website Quality
The relationship between brand image and loyalty in online shopping has gained significant attention in the marketing literature. Despite this attention, the specific path linking brand image to customer loyalty remains unclear. This study delves into the sequential and parallel mediations between...
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| Format: | Article |
| Language: | English |
| Published: |
Lahore School of Economics
2023-11-01
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| Series: | The Lahore Journal of Business |
| Subjects: | |
| Online Access: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/109 |
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