Essence and structure of customer capital: management aspect
The analysis of approaches of allocation of components of customer capital of the enterprise is carried out. It was established that the main participants in the management of customer capital are the enterprise and its customers, and the object of management is the relationship between them. It is...
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| Format: | Article |
| Language: | English |
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Zhytomyr Polytechnic State University
2018-08-01
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| Series: | Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу |
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| Online Access: | http://pbo.ztu.edu.ua/article/view/142204/139821 |
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| _version_ | 1849693715049742336 |
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| author | T.O. Zavalii |
| author_facet | T.O. Zavalii |
| author_sort | T.O. Zavalii |
| collection | DOAJ |
| description | The analysis of approaches of allocation of components of customer capital of the enterprise is carried out. It was established that the main participants in the management of customer capital are the enterprise and its customers, and the object of management is the relationship between them. It is revealed that the system of customer capital consists of three subsystems: resources, measures, effects; the subsystem of resources assumes that the company has a certain list of intangible assets, which it uses in the process of activating the system of management of customer capital, and the productive subsystem is the set of effects on which you can find out the relevant system of indicators. It is determined that under the management of customer capital, the enterprise should be understood as a combination of processes of collection, processing, analysis of information about customers and development of appropriate measures aimed at increasing customer loyalty under the conditions of environmental factors. |
| format | Article |
| id | doaj-art-564b59c03d4949fda6d82c2a45c0ea6f |
| institution | DOAJ |
| issn | 1994-1749 1994-1749 |
| language | English |
| publishDate | 2018-08-01 |
| publisher | Zhytomyr Polytechnic State University |
| record_format | Article |
| series | Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу |
| spelling | doaj-art-564b59c03d4949fda6d82c2a45c0ea6f2025-08-20T03:20:19ZengZhytomyr Polytechnic State UniversityПроблеми теорії та методології бухгалтерського обліку, контролю і аналізу1994-17491994-17492018-08-01240192710.26642/pbo-2018-2(40)-19-27Essence and structure of customer capital: management aspectT.O. ZavaliiThe analysis of approaches of allocation of components of customer capital of the enterprise is carried out. It was established that the main participants in the management of customer capital are the enterprise and its customers, and the object of management is the relationship between them. It is revealed that the system of customer capital consists of three subsystems: resources, measures, effects; the subsystem of resources assumes that the company has a certain list of intangible assets, which it uses in the process of activating the system of management of customer capital, and the productive subsystem is the set of effects on which you can find out the relevant system of indicators. It is determined that under the management of customer capital, the enterprise should be understood as a combination of processes of collection, processing, analysis of information about customers and development of appropriate measures aimed at increasing customer loyalty under the conditions of environmental factors.http://pbo.ztu.edu.ua/article/view/142204/139821intellectual capitalcustomer capitalsystem of customer capitalsubsystem of customer capitalcustomer capital management |
| spellingShingle | T.O. Zavalii Essence and structure of customer capital: management aspect Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу intellectual capital customer capital system of customer capital subsystem of customer capital customer capital management |
| title | Essence and structure of customer capital: management aspect |
| title_full | Essence and structure of customer capital: management aspect |
| title_fullStr | Essence and structure of customer capital: management aspect |
| title_full_unstemmed | Essence and structure of customer capital: management aspect |
| title_short | Essence and structure of customer capital: management aspect |
| title_sort | essence and structure of customer capital management aspect |
| topic | intellectual capital customer capital system of customer capital subsystem of customer capital customer capital management |
| url | http://pbo.ztu.edu.ua/article/view/142204/139821 |
| work_keys_str_mv | AT tozavalii essenceandstructureofcustomercapitalmanagementaspect |