GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY

The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world...

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Bibliographic Details
Main Authors: A. V. Milekhin, A. V. Sidorina
Format: Article
Language:English
Published: Publishing House of the State University of Management 2021-02-01
Series:Вестник университета
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Online Access:https://vestnik.guu.ru/jour/article/view/2640
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Summary:The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world. In accordance with the Russian cultural and historical development the authors identified 6 generations, whose representatives live in modern Russian society: “revolutionary generation”, “military generation”, “thaw generation”, “stagnation generation” (generation X), “fracture generation” (generation Y), “digital generation” (generation Z). The article also reveals the essence of the category “generation” from the point of view of sociology.
ISSN:1816-4277
2686-8415