The Impact of Hidden Advertising on Consumers Purchase Behaviour of Books
ABSTRACT Covert advertising is a form of illegal marketing when a text is published as editorial content although it is ordered and paid for by the advertiser. Covert advertising has an increasing influence on book consumption and on book consumers whose choices are often made unconsciously. They ar...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Slovenian Library Association & University of Ljubljana Press (Založba Univerze v Ljubljani)
2012-01-01
|
| Series: | Knjižnica |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/knjiznica/article/view/14377 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|