Mitigating Devices to Save Face in Sellers and Buyers Communication in Bukittinggi Traditional Market

Due to their content and ways of expression, several speech acts have the potential to threaten the participant's face during an interaction. Mitigating devices can be employed to reduce the harmful effects of these face-threatening acts (FTAs). In this study, the researchers focused on interac...

Full description

Saved in:
Bibliographic Details
Main Authors: Widya Widya, Erika Agustiana
Format: Article
Language:English
Published: Universitas Islam Negeri Salatiga 2023-10-01
Series:Journal of Pragmatics Research
Subjects:
Online Access:https://ejournal.uinsalatiga.ac.id/index.php/jopr/article/view/309
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1849717564315271168
author Widya Widya
Erika Agustiana
author_facet Widya Widya
Erika Agustiana
author_sort Widya Widya
collection DOAJ
description Due to their content and ways of expression, several speech acts have the potential to threaten the participant's face during an interaction. Mitigating devices can be employed to reduce the harmful effects of these face-threatening acts (FTAs). In this study, the researchers focused on interactions between sellers and buyers in the traditional market in Bukittinggi, West Sumatera, which makes use of the colloquial Minangkabau language. This descriptive qualitative research was aimed at investigating the mitigation functions that exist in buying and selling interactions. In addition, it sought to identify the different types of mitigation strategies used by participants. Research data was collected by recording the exchanges between sellers and buyers. To complete the data, a questionnaire was also handed out to Minangkabau-speaking sellers and buyers in Bukittinggi's traditional market. The data analysis technique used in this study was contextual analysis, which involved evaluating the data that had been collected, recognizing it, and classifying it using the dimensions of context. The result showed that the face of the interlocutor was protected in this purchasing and selling encounter using a variety of mitigating devices. The most commonly used mitigation device is indirect speech. Other techniques, including disclaimers, impersonal constructions, hedges, euphemisms, question tags, and apologies, were also found as mitigation devices used by communicators. The purpose of using these mitigation devices is to carry out mitigation functions such as self-defense, prevention, or repair. Both the buyer and the seller are capable of carrying out all of these functions.
format Article
id doaj-art-55be99b5d90a4448b5f547a7bca01ec0
institution DOAJ
issn 2656-8020
language English
publishDate 2023-10-01
publisher Universitas Islam Negeri Salatiga
record_format Article
series Journal of Pragmatics Research
spelling doaj-art-55be99b5d90a4448b5f547a7bca01ec02025-08-20T03:12:36ZengUniversitas Islam Negeri SalatigaJournal of Pragmatics Research2656-80202023-10-015228030310.18326/jopr.v5i2.280-303309Mitigating Devices to Save Face in Sellers and Buyers Communication in Bukittinggi Traditional MarketWidya Widya0Erika Agustiana1Universitas Indraprasta PGRIEnglish Education Program, Faculty of Languages and Arts, Universitas Indraprasta PGRI, Jakarta 12530Due to their content and ways of expression, several speech acts have the potential to threaten the participant's face during an interaction. Mitigating devices can be employed to reduce the harmful effects of these face-threatening acts (FTAs). In this study, the researchers focused on interactions between sellers and buyers in the traditional market in Bukittinggi, West Sumatera, which makes use of the colloquial Minangkabau language. This descriptive qualitative research was aimed at investigating the mitigation functions that exist in buying and selling interactions. In addition, it sought to identify the different types of mitigation strategies used by participants. Research data was collected by recording the exchanges between sellers and buyers. To complete the data, a questionnaire was also handed out to Minangkabau-speaking sellers and buyers in Bukittinggi's traditional market. The data analysis technique used in this study was contextual analysis, which involved evaluating the data that had been collected, recognizing it, and classifying it using the dimensions of context. The result showed that the face of the interlocutor was protected in this purchasing and selling encounter using a variety of mitigating devices. The most commonly used mitigation device is indirect speech. Other techniques, including disclaimers, impersonal constructions, hedges, euphemisms, question tags, and apologies, were also found as mitigation devices used by communicators. The purpose of using these mitigation devices is to carry out mitigation functions such as self-defense, prevention, or repair. Both the buyer and the seller are capable of carrying out all of these functions.https://ejournal.uinsalatiga.ac.id/index.php/jopr/article/view/309mitigation, mitigating devices, mitigation functions, face threatening acts, minangkabau language.
spellingShingle Widya Widya
Erika Agustiana
Mitigating Devices to Save Face in Sellers and Buyers Communication in Bukittinggi Traditional Market
Journal of Pragmatics Research
mitigation, mitigating devices, mitigation functions, face threatening acts, minangkabau language.
title Mitigating Devices to Save Face in Sellers and Buyers Communication in Bukittinggi Traditional Market
title_full Mitigating Devices to Save Face in Sellers and Buyers Communication in Bukittinggi Traditional Market
title_fullStr Mitigating Devices to Save Face in Sellers and Buyers Communication in Bukittinggi Traditional Market
title_full_unstemmed Mitigating Devices to Save Face in Sellers and Buyers Communication in Bukittinggi Traditional Market
title_short Mitigating Devices to Save Face in Sellers and Buyers Communication in Bukittinggi Traditional Market
title_sort mitigating devices to save face in sellers and buyers communication in bukittinggi traditional market
topic mitigation, mitigating devices, mitigation functions, face threatening acts, minangkabau language.
url https://ejournal.uinsalatiga.ac.id/index.php/jopr/article/view/309
work_keys_str_mv AT widyawidya mitigatingdevicestosavefaceinsellersandbuyerscommunicationinbukittinggitraditionalmarket
AT erikaagustiana mitigatingdevicestosavefaceinsellersandbuyerscommunicationinbukittinggitraditionalmarket