The Effects of Participant Motivational Behavioural Intention: The MARBLE Case
This study investigates the motivational factors underlying participation in trade fairs, and their effects on participant satisfaction and behavioural intentions. Data were collected through a questionnaire to 608 participants, selected by convenience sampling, at the International Natural Stone an...
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| Format: | Article |
| Language: | English |
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University of the Algarve - ESGHT - CIEO
2020-07-01
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| Series: | Tourism & Management Studies |
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| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1175 |
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| _version_ | 1841555894812278784 |
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| author | Yilmaz Akgunduz Ovunc Bardakoglu Yesim Koba |
| author_facet | Yilmaz Akgunduz Ovunc Bardakoglu Yesim Koba |
| author_sort | Yilmaz Akgunduz |
| collection | DOAJ |
| description | This study investigates the motivational factors underlying participation in trade fairs, and their effects on participant satisfaction and behavioural intentions. Data were collected through a questionnaire to 608 participants, selected by convenience sampling, at the International Natural Stone and Technologies Fair (MARBLE), held on 22-25 March 2017 in ?zmir, Turkey. Confirmatory factor analysis (CFA) was used to verify the convergent and discriminant validity of the scales while multiple regression analyses were used to test the research hypotheses. The results indicate that the trade fair participants were motivated by commercial attractiveness, financial attractiveness, information search, and city attractiveness. Participant satisfaction was significantly influenced by commercial attractiveness, financial attractiveness, and information search while behavioural intentions were determined by city attractiveness and information search. |
| format | Article |
| id | doaj-art-55afe758e4544f9b95e32d011679694c |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2020-07-01 |
| publisher | University of the Algarve - ESGHT - CIEO |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-55afe758e4544f9b95e32d011679694c2025-01-07T23:21:34ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662020-07-011631622The Effects of Participant Motivational Behavioural Intention: The MARBLE Case Yilmaz Akgunduz 0Ovunc Bardakoglu 1Yesim Koba 2Dokuz Eylul University, Izmir-Turkey DEU, Seferihisar Fevziye Hepkon School of Applied Sciences DEU, Seferihisar Fevziye Hepkon School of Applied Sciences This study investigates the motivational factors underlying participation in trade fairs, and their effects on participant satisfaction and behavioural intentions. Data were collected through a questionnaire to 608 participants, selected by convenience sampling, at the International Natural Stone and Technologies Fair (MARBLE), held on 22-25 March 2017 in ?zmir, Turkey. Confirmatory factor analysis (CFA) was used to verify the convergent and discriminant validity of the scales while multiple regression analyses were used to test the research hypotheses. The results indicate that the trade fair participants were motivated by commercial attractiveness, financial attractiveness, information search, and city attractiveness. Participant satisfaction was significantly influenced by commercial attractiveness, financial attractiveness, and information search while behavioural intentions were determined by city attractiveness and information search.https://www.tmstudies.net/index.php/ectms/article/view/1175event participationmotivationbehavioural intentionparticipant motivational behavioural intention |
| spellingShingle | Yilmaz Akgunduz Ovunc Bardakoglu Yesim Koba The Effects of Participant Motivational Behavioural Intention: The MARBLE Case Tourism & Management Studies event participation motivation behavioural intention participant motivational behavioural intention |
| title | The Effects of Participant Motivational Behavioural Intention: The MARBLE Case |
| title_full | The Effects of Participant Motivational Behavioural Intention: The MARBLE Case |
| title_fullStr | The Effects of Participant Motivational Behavioural Intention: The MARBLE Case |
| title_full_unstemmed | The Effects of Participant Motivational Behavioural Intention: The MARBLE Case |
| title_short | The Effects of Participant Motivational Behavioural Intention: The MARBLE Case |
| title_sort | effects of participant motivational behavioural intention the marble case |
| topic | event participation motivation behavioural intention participant motivational behavioural intention |
| url | https://www.tmstudies.net/index.php/ectms/article/view/1175 |
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