Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion.
The research guide is a common tool librarians use to communicate with and instruct their audiences. Despite their prevalence and value to users, research guides remain underused. There are many examples of efforts encouraging guide use, but few studies have measured the effectiveness of that promo...
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| Format: | Article |
| Language: | English |
| Published: |
University of Alberta Library
2016-06-01
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| Series: | Issues in Science and Technology Librarianship |
| Online Access: | https://journals.library.ualberta.ca/istl/index.php/istl/article/view/1681 |
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| _version_ | 1849251900496543744 |
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| author | Martha Roseberry Bettina Peacemaker |
| author_facet | Martha Roseberry Bettina Peacemaker |
| author_sort | Martha Roseberry |
| collection | DOAJ |
| description |
The research guide is a common tool librarians use to communicate with and instruct their audiences. Despite their prevalence and value to users, research guides remain underused. There are many examples of efforts encouraging guide use, but few studies have measured the effectiveness of that promotion. Academic Outreach librarians at Virginia Commonwealth University (VCU) promote research guides through inexpensive and small keytags--similar to retail customer loyalty keychain tags. Findings of a quantitative analysis suggest the keytags have positively influenced guide use and support anecdotal reports of increased interaction with intended audiences. [ABSTRACT FROM AUTHOR]
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| format | Article |
| id | doaj-art-559fd61bbb6e45ea8be265d858bf685e |
| institution | Kabale University |
| issn | 1092-1206 |
| language | English |
| publishDate | 2016-06-01 |
| publisher | University of Alberta Library |
| record_format | Article |
| series | Issues in Science and Technology Librarianship |
| spelling | doaj-art-559fd61bbb6e45ea8be265d858bf685e2025-08-20T03:56:46ZengUniversity of Alberta LibraryIssues in Science and Technology Librarianship1092-12062016-06-018410.29173/istl1681Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion.Martha RoseberryBettina Peacemaker The research guide is a common tool librarians use to communicate with and instruct their audiences. Despite their prevalence and value to users, research guides remain underused. There are many examples of efforts encouraging guide use, but few studies have measured the effectiveness of that promotion. Academic Outreach librarians at Virginia Commonwealth University (VCU) promote research guides through inexpensive and small keytags--similar to retail customer loyalty keychain tags. Findings of a quantitative analysis suggest the keytags have positively influenced guide use and support anecdotal reports of increased interaction with intended audiences. [ABSTRACT FROM AUTHOR] https://journals.library.ualberta.ca/istl/index.php/istl/article/view/1681 |
| spellingShingle | Martha Roseberry Bettina Peacemaker Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion. Issues in Science and Technology Librarianship |
| title | Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion. |
| title_full | Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion. |
| title_fullStr | Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion. |
| title_full_unstemmed | Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion. |
| title_short | Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion. |
| title_sort | keytag it an exploration of a creative and customizable research guide promotion |
| url | https://journals.library.ualberta.ca/istl/index.php/istl/article/view/1681 |
| work_keys_str_mv | AT martharoseberry keytagitanexplorationofacreativeandcustomizableresearchguidepromotion AT bettinapeacemaker keytagitanexplorationofacreativeandcustomizableresearchguidepromotion |