Using crisis communications planning as part of a sustainable agritourism operation
Economic viability is a key factor to sustainability for agritourism operations. A variety of challenges, including issues and crises can hinder whether an operation is open, economically viable, and sustainable. A crisis communications plan can help address and minimize any negative business impact...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2024-12-01
|
| Series: | Frontiers in Sustainable Tourism |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frsut.2024.1496817/full |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850107690048552960 |
|---|---|
| author | Stacey F. Stearns Doolarie Singh-Knights |
| author_facet | Stacey F. Stearns Doolarie Singh-Knights |
| author_sort | Stacey F. Stearns |
| collection | DOAJ |
| description | Economic viability is a key factor to sustainability for agritourism operations. A variety of challenges, including issues and crises can hinder whether an operation is open, economically viable, and sustainable. A crisis communications plan can help address and minimize any negative business impacts from weather, climate, or inherent risk, therefore, helping maintain the operation's economic viability. Although many agritourism operators have experience responding to an issue or crisis, including the pandemic, many still lack communications plans, and while this is also a problem in other sectors, agritourism operations with plans have increased sustainability potential. |
| format | Article |
| id | doaj-art-556988d66b034c349c23cda703bbc419 |
| institution | OA Journals |
| issn | 2813-2815 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Sustainable Tourism |
| spelling | doaj-art-556988d66b034c349c23cda703bbc4192025-08-20T02:38:32ZengFrontiers Media S.A.Frontiers in Sustainable Tourism2813-28152024-12-01310.3389/frsut.2024.14968171496817Using crisis communications planning as part of a sustainable agritourism operationStacey F. Stearns0Doolarie Singh-Knights1Cooperative Extension System, University of Connecticut, Storrs, CT, United StatesDavis College of Agriculture and Natural Resources, University of West Virginia, Morgantown, WV, United StatesEconomic viability is a key factor to sustainability for agritourism operations. A variety of challenges, including issues and crises can hinder whether an operation is open, economically viable, and sustainable. A crisis communications plan can help address and minimize any negative business impacts from weather, climate, or inherent risk, therefore, helping maintain the operation's economic viability. Although many agritourism operators have experience responding to an issue or crisis, including the pandemic, many still lack communications plans, and while this is also a problem in other sectors, agritourism operations with plans have increased sustainability potential.https://www.frontiersin.org/articles/10.3389/frsut.2024.1496817/fullagritourismcrisis communicationscommunications planrisk managementeducation |
| spellingShingle | Stacey F. Stearns Doolarie Singh-Knights Using crisis communications planning as part of a sustainable agritourism operation Frontiers in Sustainable Tourism agritourism crisis communications communications plan risk management education |
| title | Using crisis communications planning as part of a sustainable agritourism operation |
| title_full | Using crisis communications planning as part of a sustainable agritourism operation |
| title_fullStr | Using crisis communications planning as part of a sustainable agritourism operation |
| title_full_unstemmed | Using crisis communications planning as part of a sustainable agritourism operation |
| title_short | Using crisis communications planning as part of a sustainable agritourism operation |
| title_sort | using crisis communications planning as part of a sustainable agritourism operation |
| topic | agritourism crisis communications communications plan risk management education |
| url | https://www.frontiersin.org/articles/10.3389/frsut.2024.1496817/full |
| work_keys_str_mv | AT staceyfstearns usingcrisiscommunicationsplanningaspartofasustainableagritourismoperation AT doolariesinghknights usingcrisiscommunicationsplanningaspartofasustainableagritourismoperation |