Diwanji, V. S., & Cortese, J. From Interactions to Brand Value Co-Creation: How Internal and External Stakeholders Drive Consumer-Generated Branding. Georgia Southern University.
Chicago Style (17th ed.) CitationDiwanji, Vaibhav Shwetangbhai, and Juliann Cortese. From Interactions to Brand Value Co-Creation: How Internal and External Stakeholders Drive Consumer-Generated Branding. Georgia Southern University.
MLA (9th ed.) CitationDiwanji, Vaibhav Shwetangbhai, and Juliann Cortese. From Interactions to Brand Value Co-Creation: How Internal and External Stakeholders Drive Consumer-Generated Branding. Georgia Southern University.
Warning: These citations may not always be 100% accurate.