E-Commerce or Traditional Purchasing Channel: Segmenting The Agro-Food Consumers in Cross River State, Nigeria

E-Commerce or Traditional Purchasing Channel: Segmenting The Agro-Food Consumers in Cross River State, Nigeria

Agro-food sector in Nigeria has witnessed a paradigm shift in the mode of commercial activities from traditional purchase channel to E-commerce purchase channel. However, studies show that a good number of consumers insist on the traditional purchase channel for agro-food purchase. Hence, to en...

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Bibliographic Details
Main Authors: Amarachi E. Uzoigwe, Susanna B. Ohen
Format: Article
Language:English
Published: Society for Innovative Agriculture 2025-07-01
Series:Journal of Global Innovations in Agricultural Sciences
Online Access:https://jgiass.com/pdf-reader.php?file=E-Commerce-or-Traditional-Purchasing-Channel:-Segmenting-The-Agro-Food-Consumers-in-Cross-River-State,-Nigeria.pdf&path=issue_papers
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