Empirical mechanism for the regional brand co-construction: a study of featured agriculture commodities in China
This study conducted empirical research on issues regarding the regional brand co-construction of featured agricultural commodities to realize the interests of stakeholders involved in constructing regional brands for featured agricultural commodities. The study was based on the notion of brand valu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Food & Agriculture |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311932.2025.2484359 |
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