RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES
The article considers ways to use the technology of radio frequency identification of data in retail companies. The author studies the traditional directions of using RFID technology, such as identification of data on the goods carried out at its acceptance, tracking the movement of goods along the...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2021-02-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/2622 |
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| _version_ | 1832541682473631744 |
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| author | N. Yu. Barkova |
| author_facet | N. Yu. Barkova |
| author_sort | N. Yu. Barkova |
| collection | DOAJ |
| description | The article considers ways to use the technology of radio frequency identification of data in retail companies. The author studies the traditional directions of using RFID technology, such as identification of data on the goods carried out at its acceptance, tracking the movement of goods along the supply chain, accounting of commodity units when loading into the vehicle and when picking the order, inventory of the goods. The paper also considers promising, but at the moment little common areas of application of technology in retail: personal digital assistants for managing the placement of goods on the shelves of the store, “smart fitting,” systems for automatic payment of goods and some others. Today, RFID technology can also be used for marketing research, to prevent theft in stores, to organize an improved customer service, to create inventory management systems. The author highlights the advantages received by retailers when applying RFID technology, and the barriers that prevent its active implementation. |
| format | Article |
| id | doaj-art-54b803b6177246b7891a952cc15b0056 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2021-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-54b803b6177246b7891a952cc15b00562025-02-04T08:28:07ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152021-02-0101283510.26425/1816-4277-2021-1-28-351938RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIESN. Yu. Barkova0Financial University under the Government of the Russian Federation; State University of ManagementThe article considers ways to use the technology of radio frequency identification of data in retail companies. The author studies the traditional directions of using RFID technology, such as identification of data on the goods carried out at its acceptance, tracking the movement of goods along the supply chain, accounting of commodity units when loading into the vehicle and when picking the order, inventory of the goods. The paper also considers promising, but at the moment little common areas of application of technology in retail: personal digital assistants for managing the placement of goods on the shelves of the store, “smart fitting,” systems for automatic payment of goods and some others. Today, RFID technology can also be used for marketing research, to prevent theft in stores, to organize an improved customer service, to create inventory management systems. The author highlights the advantages received by retailers when applying RFID technology, and the barriers that prevent its active implementation.https://vestnik.guu.ru/jour/article/view/2622digitalizationlogisticsretailrf data identificationrfidstoresupply chain managementtechnology |
| spellingShingle | N. Yu. Barkova RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES Вестник университета digitalization logistics retail rf data identification rfid store supply chain management technology |
| title | RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES |
| title_full | RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES |
| title_fullStr | RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES |
| title_full_unstemmed | RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES |
| title_short | RADIO FREQUENCY IDENTIFICATION OF DATA IN RETAIL: NEW BUSINESS OPPORTUNITIES |
| title_sort | radio frequency identification of data in retail new business opportunities |
| topic | digitalization logistics retail rf data identification rfid store supply chain management technology |
| url | https://vestnik.guu.ru/jour/article/view/2622 |
| work_keys_str_mv | AT nyubarkova radiofrequencyidentificationofdatainretailnewbusinessopportunities |