Digital Membership and Activist Strategies in Spanish Non-Statewide Parties

By leveraging new Information and Communication Technologies (ICTs), parties can promote online forms of engagement and multi-speed membership models, innovating in their recruitment strategies and creating new member roles. This paper aims to analyse the introduction of digital enrolment, multi-spe...

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Main Author: Adrià Mompó
Format: Article
Language:ces
Published: Charles University 2024-12-01
Series:Acta Politologica
Subjects:
Online Access:https://acpo.vedeckecasopisy.cz/publicFiles/002927.pdf
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author Adrià Mompó
author_facet Adrià Mompó
author_sort Adrià Mompó
collection DOAJ
description By leveraging new Information and Communication Technologies (ICTs), parties can promote online forms of engagement and multi-speed membership models, innovating in their recruitment strategies and creating new member roles. This paper aims to analyse the introduction of digital enrolment, multi-speed membership options and cyber-activism in Spanish non-statewide parties (NSWPs). Our findings are based on a comparative case study of twelve parties, and data have been collected through interviews with staff members, along with the observation of their recruitment websites and statutes. Most NSWPs in Spain have developed online and multi-speed membership options. The majority of these onlinesupporter roles are focused on campaign volunteering and activism, while democratic engagement is secondary. Moreover, NSWP membership structures present hybrid models, combining online and offline activities. This study contributes to a better understanding of small and regional parties’ membership structures, bringing new evidence about the challenges and possibilities of digital membership beyond mainstream parties.
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series Acta Politologica
spelling doaj-art-5492648ae67b4640a26deb618dd0f9ed2025-01-06T11:26:05ZcesCharles UniversityActa Politologica1804-13021803-82202024-12-011626483https://doi.org/10.14712/1803-8220/11_2024Digital Membership and Activist Strategies in Spanish Non-Statewide PartiesAdrià Mompó0https://orcid.org/0009-0001-1727-058XCNSC group (Internet Interdisciplinary Institute-IN3), Universitat Oberta de CatalunyaBy leveraging new Information and Communication Technologies (ICTs), parties can promote online forms of engagement and multi-speed membership models, innovating in their recruitment strategies and creating new member roles. This paper aims to analyse the introduction of digital enrolment, multi-speed membership options and cyber-activism in Spanish non-statewide parties (NSWPs). Our findings are based on a comparative case study of twelve parties, and data have been collected through interviews with staff members, along with the observation of their recruitment websites and statutes. Most NSWPs in Spain have developed online and multi-speed membership options. The majority of these onlinesupporter roles are focused on campaign volunteering and activism, while democratic engagement is secondary. Moreover, NSWP membership structures present hybrid models, combining online and offline activities. This study contributes to a better understanding of small and regional parties’ membership structures, bringing new evidence about the challenges and possibilities of digital membership beyond mainstream parties.https://acpo.vedeckecasopisy.cz/publicFiles/002927.pdfdigital enrolmentmulti-speed membership modelscyber-activismmembership strategies
spellingShingle Adrià Mompó
Digital Membership and Activist Strategies in Spanish Non-Statewide Parties
Acta Politologica
digital enrolment
multi-speed membership models
cyber-activism
membership strategies
title Digital Membership and Activist Strategies in Spanish Non-Statewide Parties
title_full Digital Membership and Activist Strategies in Spanish Non-Statewide Parties
title_fullStr Digital Membership and Activist Strategies in Spanish Non-Statewide Parties
title_full_unstemmed Digital Membership and Activist Strategies in Spanish Non-Statewide Parties
title_short Digital Membership and Activist Strategies in Spanish Non-Statewide Parties
title_sort digital membership and activist strategies in spanish non statewide parties
topic digital enrolment
multi-speed membership models
cyber-activism
membership strategies
url https://acpo.vedeckecasopisy.cz/publicFiles/002927.pdf
work_keys_str_mv AT adriamompo digitalmembershipandactiviststrategiesinspanishnonstatewideparties