Farmers’ Strategic of the Sustainability of Corporate-Based Cassava Farming: A Study of Technology Adoption on Farming Performance

Technology adoption is crucial for agribusiness growth, enabling farmers to meet competitive market demands. Rural farmers need to adopt technology to improve their businesses and lives. This study aims to identify the most prominent factors that influence the adoption of corporate-based cassava far...

Full description

Saved in:
Bibliographic Details
Main Authors: Muttaqien Zuhri Nur, Khamdi Ali, Imam Santoso Wahyu, Maulida Suci Ayomi Nun, Puspita Nurul, Suharti Suharti, Purwanto Edy, Linu Ibrahim Agusnawan, Dimitha Nurulia, Danil Furqansyah M.
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/125/e3sconf_iconard2024_01001.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850174742165716992
author Muttaqien Zuhri Nur
Khamdi Ali
Imam Santoso Wahyu
Maulida Suci Ayomi Nun
Puspita Nurul
Suharti Suharti
Purwanto Edy
Linu Ibrahim Agusnawan
Dimitha Nurulia
Danil Furqansyah M.
author_facet Muttaqien Zuhri Nur
Khamdi Ali
Imam Santoso Wahyu
Maulida Suci Ayomi Nun
Puspita Nurul
Suharti Suharti
Purwanto Edy
Linu Ibrahim Agusnawan
Dimitha Nurulia
Danil Furqansyah M.
author_sort Muttaqien Zuhri Nur
collection DOAJ
description Technology adoption is crucial for agribusiness growth, enabling farmers to meet competitive market demands. Rural farmers need to adopt technology to improve their businesses and lives. This study aims to identify the most prominent factors that influence the adoption of corporate-based cassava farmer technology on farming performance. Using a quantitative method, the study was conducted in Puntukrejo Village, Karanganyar Regency, Indonesia. In this study, which included 65 respondents, structural equation modelling (SEM-PLS) based on WARP-PLS was used to identify the critical features that yield the best agricultural performance. The results showed that creativity, annual income, education, and land suitability affect technology adoption. The creativity variable had the most significant path coefficient, indicating that farmers’ success will be significantly influenced by their level of creativity. The study suggests that enhancing land suitability, annual income, and education could significantly encourage the community to embrace technology for sustainable cassava farming.
format Article
id doaj-art-545f7b39c3144714a797f6d8b414f330
institution OA Journals
issn 2267-1242
language English
publishDate 2024-01-01
publisher EDP Sciences
record_format Article
series E3S Web of Conferences
spelling doaj-art-545f7b39c3144714a797f6d8b414f3302025-08-20T02:19:35ZengEDP SciencesE3S Web of Conferences2267-12422024-01-015950100110.1051/e3sconf/202459501001e3sconf_iconard2024_01001Farmers’ Strategic of the Sustainability of Corporate-Based Cassava Farming: A Study of Technology Adoption on Farming PerformanceMuttaqien Zuhri Nur0Khamdi Ali1Imam Santoso Wahyu2Maulida Suci Ayomi Nun3Puspita Nurul4Suharti Suharti5Purwanto Edy6Linu Ibrahim Agusnawan7Dimitha Nurulia8Danil Furqansyah M.9Department of Agribusiness, Faculty of Economics and Business, Universitas Muhammadiyah SemarangDepartment of Agribusiness, Faculty of Economics and Business, Universitas Muhammadiyah SemarangDepartment of Agribusiness, Faculty of Economics and Business, Universitas Muhammadiyah SemarangDepartment of Agribusiness, Faculty of Economics and Business, Universitas Muhammadiyah SemarangDepartment of Agribusiness, Faculty of Economics and Business, Universitas Muhammadiyah SemarangDepartment of Management, Faculty of Economics and Business, Universitas Muhammadiyah SemarangDepartment of Management, Faculty of Economics and Business, Universitas Muhammadiyah SemarangDepartment of Agribusiness, Faculty of Economic, Universitas Muhammadiyah AcehDepartment of Agribusiness, Faculty of Economic, Universitas Muhammadiyah AcehDepartment of Agribusiness, Faculty of Economic, Universitas Muhammadiyah AcehTechnology adoption is crucial for agribusiness growth, enabling farmers to meet competitive market demands. Rural farmers need to adopt technology to improve their businesses and lives. This study aims to identify the most prominent factors that influence the adoption of corporate-based cassava farmer technology on farming performance. Using a quantitative method, the study was conducted in Puntukrejo Village, Karanganyar Regency, Indonesia. In this study, which included 65 respondents, structural equation modelling (SEM-PLS) based on WARP-PLS was used to identify the critical features that yield the best agricultural performance. The results showed that creativity, annual income, education, and land suitability affect technology adoption. The creativity variable had the most significant path coefficient, indicating that farmers’ success will be significantly influenced by their level of creativity. The study suggests that enhancing land suitability, annual income, and education could significantly encourage the community to embrace technology for sustainable cassava farming.https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/125/e3sconf_iconard2024_01001.pdf
spellingShingle Muttaqien Zuhri Nur
Khamdi Ali
Imam Santoso Wahyu
Maulida Suci Ayomi Nun
Puspita Nurul
Suharti Suharti
Purwanto Edy
Linu Ibrahim Agusnawan
Dimitha Nurulia
Danil Furqansyah M.
Farmers’ Strategic of the Sustainability of Corporate-Based Cassava Farming: A Study of Technology Adoption on Farming Performance
E3S Web of Conferences
title Farmers’ Strategic of the Sustainability of Corporate-Based Cassava Farming: A Study of Technology Adoption on Farming Performance
title_full Farmers’ Strategic of the Sustainability of Corporate-Based Cassava Farming: A Study of Technology Adoption on Farming Performance
title_fullStr Farmers’ Strategic of the Sustainability of Corporate-Based Cassava Farming: A Study of Technology Adoption on Farming Performance
title_full_unstemmed Farmers’ Strategic of the Sustainability of Corporate-Based Cassava Farming: A Study of Technology Adoption on Farming Performance
title_short Farmers’ Strategic of the Sustainability of Corporate-Based Cassava Farming: A Study of Technology Adoption on Farming Performance
title_sort farmers strategic of the sustainability of corporate based cassava farming a study of technology adoption on farming performance
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/125/e3sconf_iconard2024_01001.pdf
work_keys_str_mv AT muttaqienzuhrinur farmersstrategicofthesustainabilityofcorporatebasedcassavafarmingastudyoftechnologyadoptiononfarmingperformance
AT khamdiali farmersstrategicofthesustainabilityofcorporatebasedcassavafarmingastudyoftechnologyadoptiononfarmingperformance
AT imamsantosowahyu farmersstrategicofthesustainabilityofcorporatebasedcassavafarmingastudyoftechnologyadoptiononfarmingperformance
AT maulidasuciayominun farmersstrategicofthesustainabilityofcorporatebasedcassavafarmingastudyoftechnologyadoptiononfarmingperformance
AT puspitanurul farmersstrategicofthesustainabilityofcorporatebasedcassavafarmingastudyoftechnologyadoptiononfarmingperformance
AT suhartisuharti farmersstrategicofthesustainabilityofcorporatebasedcassavafarmingastudyoftechnologyadoptiononfarmingperformance
AT purwantoedy farmersstrategicofthesustainabilityofcorporatebasedcassavafarmingastudyoftechnologyadoptiononfarmingperformance
AT linuibrahimagusnawan farmersstrategicofthesustainabilityofcorporatebasedcassavafarmingastudyoftechnologyadoptiononfarmingperformance
AT dimithanurulia farmersstrategicofthesustainabilityofcorporatebasedcassavafarmingastudyoftechnologyadoptiononfarmingperformance
AT danilfurqansyahm farmersstrategicofthesustainabilityofcorporatebasedcassavafarmingastudyoftechnologyadoptiononfarmingperformance