THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET
The article tries to formulate and show the principle trends of global economy, such as globalization and informatization, which impact the world fashion market. It summarizes the world experience of state support of enterprises’ export activities abroad and analyzes current state measures of sup...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2018-02-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/444 |
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| _version_ | 1849244750411988992 |
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| author | Ekaterina V. Malysheva |
| author_facet | Ekaterina V. Malysheva |
| author_sort | Ekaterina V. Malysheva |
| collection | DOAJ |
| description | The article tries to formulate and show the principle trends of global economy, such as globalization and informatization, which impact the world fashion market. It summarizes the world experience of state support of enterprises’ export activities abroad and analyzes current state measures of support to export of Russian enterprises and the efficiency of promoting the brand ‘Made in Russia’ and the program of production localization in Russia. The author discusses the problems of controversial customer demand – escapism and hedonism and shows ways of their solving through differentiation of company activity in fashion industry aimed at target audience extension. |
| format | Article |
| id | doaj-art-54566219009a4e4883bc79de9164ceaf |
| institution | Kabale University |
| issn | 2413-2829 2587-9251 |
| language | Russian |
| publishDate | 2018-02-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Вестник Российского экономического университета имени Г. В. Плеханова |
| spelling | doaj-art-54566219009a4e4883bc79de9164ceaf2025-08-20T03:59:03ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512018-02-010116717310.21686/2413-2829-2018-1-167-173431THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKETEkaterina V. Malysheva0Institute of Economics of the Ural Branch of Russian Academy of SciencesThe article tries to formulate and show the principle trends of global economy, such as globalization and informatization, which impact the world fashion market. It summarizes the world experience of state support of enterprises’ export activities abroad and analyzes current state measures of support to export of Russian enterprises and the efficiency of promoting the brand ‘Made in Russia’ and the program of production localization in Russia. The author discusses the problems of controversial customer demand – escapism and hedonism and shows ways of their solving through differentiation of company activity in fashion industry aimed at target audience extension.https://vest.rea.ru/jour/article/view/444globalizationinformatizationfashion industrybrandescapismhedonismmass market |
| spellingShingle | Ekaterina V. Malysheva THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET Вестник Российского экономического университета имени Г. В. Плеханова globalization informatization fashion industry brand escapism hedonism mass market |
| title | THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET |
| title_full | THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET |
| title_fullStr | THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET |
| title_full_unstemmed | THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET |
| title_short | THE IMPACT OF DIGITALIZATION AND GLOBALIZATION ON THE DEVELOPMENT OF WORLD AND RUSSIAN FASHION MARKET |
| title_sort | impact of digitalization and globalization on the development of world and russian fashion market |
| topic | globalization informatization fashion industry brand escapism hedonism mass market |
| url | https://vest.rea.ru/jour/article/view/444 |
| work_keys_str_mv | AT ekaterinavmalysheva theimpactofdigitalizationandglobalizationonthedevelopmentofworldandrussianfashionmarket AT ekaterinavmalysheva impactofdigitalizationandglobalizationonthedevelopmentofworldandrussianfashionmarket |