Testing successful Business Model using System Dynamics

In our increasingly globalised economy, managing continuous change whilst remaining competitive and dynamic has become a central issue for firms in the industrial sector. One of the elements for obtaining this competitiveness is the value creation model of the firm. The most important challenges in...

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Main Authors: J. Ganzarain, M. Ruiz, J.I. Igartua
Format: Article
Language:English
Published: Universitat Politècnica de València 2019-06-01
Series:International Journal of Production Management and Engineering
Subjects:
Online Access:https://polipapers.upv.es/index.php/IJPME/article/view/10807
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author J. Ganzarain
M. Ruiz
J.I. Igartua
author_facet J. Ganzarain
M. Ruiz
J.I. Igartua
author_sort J. Ganzarain
collection DOAJ
description In our increasingly globalised economy, managing continuous change whilst remaining competitive and dynamic has become a central issue for firms in the industrial sector. One of the elements for obtaining this competitiveness is the value creation model of the firm. The most important challenges in firms are characterised by dynamic complexity which makes it difficult to understand factors in their context. Consequently management and decision making is hindered (Antunes et al., 2011). Business models are characterised by complexity and dynamism. Performance of the firm is a complex topic determined by the large amount of variables that can be involved in the system, and the different effects that influence the system in the short and long term. Due to this complexity a systemic view is required, that is, an holistic view of the whole system. Such a systemic view enables managers to make decisions based on evidence rather than intuition and personal experiences, as they understand how the whole system works. Thus, the main aim of this research is to use an empirical tool such as System Dynamics (SD), to support and sustain firms in the identification of new constructs related to their Business Model (BM).
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publisher Universitat Politècnica de València
record_format Article
series International Journal of Production Management and Engineering
spelling doaj-art-543b7f0f747b40ee93f4e08a69cd35622025-08-20T02:36:06ZengUniversitat Politècnica de ValènciaInternational Journal of Production Management and Engineering2340-48762019-06-01709110010.4995/ijpme.2019.108077492Testing successful Business Model using System DynamicsJ. Ganzarain0M. Ruiz1J.I. Igartua2Mondragon UnibertsitateaMondragon UnibertsitateaMondragon UnibertsitateaIn our increasingly globalised economy, managing continuous change whilst remaining competitive and dynamic has become a central issue for firms in the industrial sector. One of the elements for obtaining this competitiveness is the value creation model of the firm. The most important challenges in firms are characterised by dynamic complexity which makes it difficult to understand factors in their context. Consequently management and decision making is hindered (Antunes et al., 2011). Business models are characterised by complexity and dynamism. Performance of the firm is a complex topic determined by the large amount of variables that can be involved in the system, and the different effects that influence the system in the short and long term. Due to this complexity a systemic view is required, that is, an holistic view of the whole system. Such a systemic view enables managers to make decisions based on evidence rather than intuition and personal experiences, as they understand how the whole system works. Thus, the main aim of this research is to use an empirical tool such as System Dynamics (SD), to support and sustain firms in the identification of new constructs related to their Business Model (BM).https://polipapers.upv.es/index.php/IJPME/article/view/10807Business ModelBusiness Model Designfirm performanceSystem DynamicsDecision Making
spellingShingle J. Ganzarain
M. Ruiz
J.I. Igartua
Testing successful Business Model using System Dynamics
International Journal of Production Management and Engineering
Business Model
Business Model Design
firm performance
System Dynamics
Decision Making
title Testing successful Business Model using System Dynamics
title_full Testing successful Business Model using System Dynamics
title_fullStr Testing successful Business Model using System Dynamics
title_full_unstemmed Testing successful Business Model using System Dynamics
title_short Testing successful Business Model using System Dynamics
title_sort testing successful business model using system dynamics
topic Business Model
Business Model Design
firm performance
System Dynamics
Decision Making
url https://polipapers.upv.es/index.php/IJPME/article/view/10807
work_keys_str_mv AT jganzarain testingsuccessfulbusinessmodelusingsystemdynamics
AT mruiz testingsuccessfulbusinessmodelusingsystemdynamics
AT jiigartua testingsuccessfulbusinessmodelusingsystemdynamics