From green demand to deceptive practices: A cross-cultural study the impact of consumer green preferences on corporate greenwashing behavior in China, Republic of Korea, and Malaysia
In the wave of globalization, the interaction between consumer green preferences and corporate greenwashing behavior is not only about business ethics and market integrity but also about the sustainable development of human society. However, research in this field is still in its infancy, particular...
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825000103 |
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