Bridging Strategy from Both Business Economics and Design Sciences
Consensus on the impact of design on perfor-mance can be said to be evident at all three levels of decision-making in organizations: strategic, tac-tical, operational (Brunswicker et al. 2019; Gemser & Leenders 2001). This impact broadly assumes the following forms: • Design impact for stra...
Saved in:
Main Authors: | Jörn Bühring, Brigitte Borja de Mozota, Patricia A. Moore |
---|---|
Format: | Article |
Language: | English |
Published: |
Jap Sam Books
2023-08-01
|
Series: | Cubic Journal |
Subjects: | |
Online Access: | https://cubicjournal.org/index.php/cubic/article/view/60 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
How Do We Get Paid for This? The Relationship Between Strategic Design Management and Pricing Power
by: Ian D. Parkman
Published: (2023-08-01) -
The Fifth Order of Design
by: Mariana Fonseca Braga
Published: (2023-08-01) -
Review on parametric building information modelling and forward design approaches for sustainable bridge engineering
by: Shanshan Wu, et al.
Published: (2025-02-01) -
Competencies and Interactions in Design Management
by: Cláudia de Souza Libânio, et al.
Published: (2016-01-01) -
Shifting the Value of Experience
by: Michael T Lai, et al.
Published: (2023-08-01)