Key Research Areas in Territorial Marketing from 2020 to 2025
Aim: The paper aims to present the identified key research areas in territorial marketing in 2020-2025. Methodology: To identify relevant research materials, a literature analysis was conducted using the licensed database Web of Science. The keywords used for the search included territorial market...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
2025-05-01
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| Series: | Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu |
| Subjects: | |
| Online Access: | https://journals.ue.wroc.pl/pn/article/view/1712 |
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